A/B Testing In this post, we will delve into the realm of A/B testing, exploring its definition and the advantages it offers.
Personalize your customer journey with the RFM segmentation, Part II In this post we explore how to implement the RFM segmentation in R programming using a managerial approach.
Personalize your customer journey with the RFM segmentation, Part I In this post we explore how to implement a RFM segmentation R programming using a statistical method.
